-20%

A viral bestseller for a reason. This weightless liquid blush delivers high-impact color with just one dot, blending seamlessly for a pinch-perfect flush that lasts up to 12 hours.Airy and lightweight, this liquid formula blends and builds effortlessly—whether you want a soft, natural flush or a bold pop of color.Featuring pure color pigments mixed in a weightless, transparent base for true color payoff that flatters all skin tones.

Long-lasting and ultra-pigmented, just one dot gives high-impact color that stays put all day. A little goes a long way!

Mistake-proof and seamless, it layers beautifully over liquid or powder formulas without disturbing makeup.

Available in matte and dewy finishes, this silky formula is infused with a botanical blend of skin-loving ingredients to calm and nourish skin.

Available in 13 shades.
Bliss – nude pink (matte)
Love – terracotta (matte)
Grace – bright rose mauve (matte)
Faith – deep berry (matte)
Joy – muted peach (dewy)
Happy – cool pink (dewy)
Lucky – hot pink (dewy)
Grateful – true red (dewy)
Hope – nude mauve (dewy)
Encourage – soft neutral pink (dewy)
Believe – true mauve (dewy)
Worth – true rose (dewy)
Virtue – beige peach (dewy)
Adore – bright pink (dewy) | NEW
Spirited – mid-tone violet (dewy) | NEW
Resilience – warm chestnut (dewy) | NEW

Real results:
• 100% said it applies easily and wears evenly
• 100% said the texture is silky and glides on smoothly
• 100% said it stays in place upon application and is comfortable to wear
• 97% said the color blends seamlessly

*In an independent consumer study of 32 people

Shades Name	Joy, Adore, Believe, Bliss, Encourage, Faith, Grace, Grateful, Happy, Hope, Love, Lucky, Resilience, Spirited, Virtue, Worth
Shades	Joy, Adore, Believe, Bliss, Encourage, Faith, Grace, Grateful, Happy, Hope, Love, Lucky, Resilience, Spirited, Virtue, Worth

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Soft Pinch Liquid Blush

7.5ML

A viral bestseller for a reason. This weightless liquid blush delivers high-impact color with just one dot, blending seamlessly for a pinch-perfect flush that lasts up to 12 hours.

Price range: ₹2,800.00 through ₹3,200.00